## Understanding B2B Data Decay
Every year, 30% to 35% of B2B professionals change roles, get promoted, or transition companies. In high-velocity sectors like SaaS and finance, decay rates can reach 3% per month.
### 1. Where Bad Data Hurts Most
- **Wasted SDR Time:** Sales reps spend over 25% of their time verifying contacts manually.
- **Burned Domains:** High bounce rates hurt sender reputation.
- **Inaccurate Routing:** Outdated revenue and title fields lead to misrouted accounts.
### 2. Continuous Data Cleansing
AlignData replaces static annual exports with automated verification and rolling list enrichment.
A
AlignData Research Team
AuthorB2B Contact Intelligence & Outreach Deliverability Specialist at AlignData. Helping revenue teams scale outbound campaigns with verified direct contacts.
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